Expand the Impact of Your Research Article


How do you ensure your research article is making an impact? Explore the different methods to increase your visibility.

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This webinar is aimed at anyone who writes and publishes research and would like to learn how to maximize the impact of that research.


You undertook your research because you believe it is important and will make a difference – to your colleagues, your clients, your practice and your discipline. Publishing a research article is just the first step in this process; now you need to make sure people are interested in reading your article and applying your findings. 

Pick up key pointers of how you can affect the discoverability, readership and impact of your own research work with Julia Ballard, Senior Manager, Partner Marketing at Wiley as she shares tips to promote and share your work with a wider audience in this upcoming webinar. 

Key Highlights:

  • How you can influence the different kinds of impact on your research article.
  • Learn the best practices of article discoverability using Search Engine Optimisation.
  • Know how to maximise the visibility and impact of your article on Social Media, in Academia and in traditional media outlets.

Presenter(s)

Julia Ballard - Senior Manager, Partner Marketing, Wiley

Julia Ballard

Senior Manager, Partner Marketing, Wiley

With almost 15 years’ experience in scholarly publishing, Julia has a deep understanding of the research publishing landscape. She is responsible for the development and implementation of marketing strategies for Wiley’s Asia-Pacific publishing program, ensuring journals’ content and brands effectively engage the relevant scientific and academic communities. Julia works closely with Wiley’s publishing and industry partners around the region and has a particular passion for helping researchers and authors maximize the impact of their work.