The Rise of the Digitally Sophisticated Learner


The rise of a digitally-savvy student population in APAC poses a unique challenge for institutions. Join us as Cynthia Mak shares leading examples of how APAC faculties and institutions are seeking to engage and delight them.

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This webinar is suitable for librarians and thought leaders in academic institutions who deal with a changing demographics in their patrons.


A unique challenge for APAC institutions will be to serve a population that is quickly becoming one of the world’s most digitally-savvy. The rapid growth of online, mobile and social across the region will impact both businesses and educational institutions alike. This presentation will revolve around sharing the strength of Asian institutions and leading examples of how institutions are seeking to engage and delight a new generation of students.

Key highlights

  • The Strength of Asian Higher Education
  • Digital Readiness in APAC: Where is the Evidence?
  • Serving a New Generation of Students: What are the Basic Expectations?

Presenter(s)

Cynthia Mak - Director, Channel Marketing, APAC, Wiley

Cynthia Mak

Director, Channel Marketing, APAC, Wiley

Cynthia Mak has worked in educational and professional publishing for over 17 years. Her work in business development and marketing has included extensive experience working with government agencies, institutions and non-profit associations throughout SEA and China in the development and deployment of digital learning to improve learning outcomes and engage students. Cynthia is an enterprising individual that’s focused on customer and partner success.